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#10843 - 01/19/17 06:52 AM
Cord-cutting on the rise in the US
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Japhar Member
Carpal Tunnel
Registered: 10/19/10
Posts: 9993
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Cord-cutting on the rise in the US
Cord cutting in the US has increased steadily in recent years with 15% of broadband households now only using their antenna to receive TV, according to Parks Associates.
The research firm’s ‘360 View: Entertainment Services in US Broadband Households’ report claims that the increase in antenna-only TV viewing has coincided with a drop in pay TV subscriptions and an increase in Internet-only video subscriptions.
“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,†said Brett Sappington, senior director of research, Parks Associates.
“Several factors have played a part in this decline, including growth in the OTT video market, increasing costs for pay TV services, and consumer awareness of available online alternatives.â€
According to the research, twice as many subscribers downgraded their pay TV service than upgraded it in 2016 – at 12% and 6% respectively.
Parks also noted that the size of the ‘cord never’ segment is also slowly increasing, with only 2% of cord-nevers adopting pay TV in 2016, compared to 4% in 2015.
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